About Aptimus Labs
An engineering studio for small and mid-size businesses.
We learn how your business runs, then build the software that takes the manual work off your team. In the EU and US.
Senior engineers who write the code, led by the founder.
Recent work in regulated consumer lending, climate-tech and lead-gen SaaS.
Rohat Nour Eldin
Founder, Aptimus Labs
- Lending
- Engineering lead at a regulated EU consumer lender: architecture, infrastructure, incident reviews.
- Before
- Emissions reporting for a climate-tech platform; an internal AI workflow builder.
Each project is staffed by senior engineers the founder has worked with. You meet them on the first call.
Why Aptimus exists
Aptimus Labs is an engineering company in Bucharest, started by Rohat Nour Eldin. The idea is simple: many small and mid-size businesses lose hours every week to copying, checking and chasing between tools, and have nobody on their side who can build the fix or judge someone else's quote for it.
Rohat's recent work is as engineering lead at a regulated EU consumer lender, where software has to be explained, audited and kept running. Before that he built emissions reporting for a climate-tech platform and an internal AI workflow builder. Aptimus brings that way of working to smaller teams: find out where the hours go, write it down, then build in small steps you can see.
We also run software of our own. Handpick, the intake form on this site, is a product we built and operate, so we know what it takes to keep something working after launch. When we hand a system over, you get the code, the accounts and a how-to guide your team can follow.
What you keep, whatever happens.
Code in your repository
Every line lives in a repository your company owns, from the first commit.
Accounts in your company's name
Hosting, AI providers and every credential are opened in your name, not ours.
Docs and a how-to guide
Your team gets written steps to run, fix and change what we built.
Leave any time with all of it
Whenever you stop, the code, accounts and docs are already yours.
How we treat your systems
Fix the cause, not the symptom
When something breaks, we find out why and write it down. You get a written explanation.
Work in the stack you have
No rewrite to suit our taste. New pieces fit what your team can already run.
Run what we build
Our own intake runs on Handpick, a product we built and operate.
Shipped in
- Regulated consumer lending
- Climate-tech
- Lead-gen SaaS
We built and run Handpick
Handpick qualifies leads and books calls for service businesses. It's the form on our Start page.
Visit HandpickTell us which task eats the most hours.
Four questions, then you pick a call slot. The form runs on Handpick, our own lead-qualification product, so this is also a short demo of how we build.
Runs on Handpick, a product we built and operate